Śrīmad Bhāgavatam 1.1.14
āpannaḥ saḿsṛtiḿ ghorāḿ
yan-nāma vivaśo gṛṇan
tataḥ sadyo vimucyeta
yad bibheti svayaḿ bhayam
Living beings who are entangled in the complicated meshes of birth and death can be freed immediately by even unconsciously chanting the holy name of Kṛṣṇa, which is feared by fear personified.
