It is stated in the Srimad-Bhagavatam (10. 31.9):
tava kathamrtam taptajivanam
kavibhir iditam kalmasapaham
sravana-mangalam srimad-atatam
bhuvi grnanti ye bhurida janah
“O, Krsna, the nectar of your words and the narrations of your pastimes give life to us, who are always suffering in this material world. This nectar is broadcast all over the world by great souls, and it removes all sinful reactions. It is all-auspicious and filled with spiritual power. Those who spread this message of Godhead are certainly doing the greatest relief work for human society and are the most magnanimous welfare workers.”
This is what is necessary and this is what is universal. Everyone can be satisfied to the highest degree in their hearts only by the nectar of Krsna’s words and the nectarine descriptions of his activities. This is because Krsna is raso vai sah, the reservoir of all pleasure, and akhila rasamrta murtih, ecstasy Himself. Krsna’s very nature is sweet:
madhuram madhuram vapur asya vibhor
madhuram madhuram vadanam madhuram
madhu gandhi mrdu smitam etad aho
madhuram madhuram madhuram madhuram
“O, Lord Krsna! The beauty of your transcendental form is sweet, but your beautiful face is even sweeter. The sweet smile on your face, which is like the sweet aroma of honey, is sweeter still.”
“I’m Being Nectarized!”
This verse is found in Bilvamangala Thakura’s Krsna Karnamrta (92). He says, “Sweet, sweet, sweet, sweetness. Krsna is sweetness personified. At my first sight, I thought Krsna was Cupid, who can capture everyone. But then I saw, ‘No, this is not like lust personified, which can be experienced only in the material world. This is cinmaya, spiritual substance. I see that this sweetness is spiritual in characteristic. I feel it. It is the very gist of all sweetness. What is this? My eyesight is being nectarized. I am experiencing nectar pouring on my eyes. Oh, Krsna has already conquered my heart. I am captured, I am captivated by sweetness personified.”
Divine Words of Srila B.R.Sridhar Dev Goswami